Visionary, Strategic, Connected

Successful companies understand that PR and Media Relations are critical and cost effective tools for launching, building recognition and establishing brands in a tough marketplace. We approach PR with sales-oriented thinking and ROI, and our relationships secure clients top-tier media placements.

Who wouldn't want someone working their behalf building media buzz and making them look good?

We know how to motivate consumers. The rules of engagement are changing and consumers rely on information from a variety of sources, experts and networks. We go to great lengths to identify emerging trends so clients benefit from changes in the marketplace.

We are "full service" in its truest sense - whether you're looking for a select service or a comprehensive program, every campaign is carefully analyzed and crafted to meet your goals.

Brand Messaging
Public Relations
Media Relations
Digital, Social Media
Strategic Consulting
Reputation management
Market position analysis
Industry, Media audits
Crisis Plans, Management
Launch Events
Trade show promotions
Media Tours
News conferences

The team is led by founding principal Karen Weiner Escalera, named one of the "Top 25 Most Extraordinary Minds in Sales & Marketing" by Hospitality Sales and Marketing Association International (HSMAI), and we're a member of the Luxury Marketing Council's International Advisory Board. Black Label's Public Relations won the top two social media awards in travel & hospitality: Travel + Leisure's 2012 Social Media in Travel & Tourism (SMITTY) Award & HOTELS 2012 Social Hotels (SOHO) Award.